It’s puzzled me for some time why consumers haven’t become more savvy shoppers of durable medical goods.
If you’re purchasing other consumer goods (shoes, a freezer, etc), you’d shop around for a good price and likely use the Internet for comparison. But so far, there’s been a disconnect between health care and the purchase of durable medical goods. I’d have to assume that as consumer directed health plans (CDHP), health savings accounts (HSA) and high deductible health policies become more of the norm, consumers are going to become a bit more comfortable with seeking value in their medical care.
As an example, I had a patient bring into my office today a night splint used to treat plantar fasciitis. She had paid over $80 at a local pharmacy for the splint. Many doctor’s offices resell fasciitis night splints for $150 or more. But a simple search on the Internet will show you the identical product for under $45.
So what’s the solution? How does a consumer become savvy?
1. Education – a bit of homework on the Internet will go a long way to help you understand the application of the product that you may (or may not) need.
2. Ask your doctor -getting your doctor’s opinion will help you cut through the marketing and hype associated with most products.
3. Don’t be afraid to say no – take your time…do your homework. Sure, it may be your doctor who’s advocating a purchase. But don’t be afraid to say that you’d like to shop around for the item.
“But my insurance will cover it.” Maybe. And if it does, then you’re very fortunate. But for many with high deductibles and limited coverage, fewer and fewer items are still covered.
Purchasing durable medical goods is no different than other purchases. You just need good support and people you can trust.
